Starbucks creamers and Rebel ice cream secured fourth and fifth positions, respectively, in IRI’s New Product Pacesetters List 2020. Starbucks
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“Home-centric eating behaviour” of consumers grew Campbell soup industry
Campbell soup secured two points in its fourth fiscal quarter this year in the US soup retail sales. In comparison
Continue readingStarbucks teams up with Fila to satisfy sporty consumers in the APAC region
Starbucks has teamed up with Fila, a sportswear brand, to launch its street-style exclusive sports goods. This limited edition collection
Continue readingConsumers prioritise Google as restaurant search engine, while fake reviews often mislead them
Research conducted by the Uberall company states that 69% of consumers opt for Google to explore local restaurants. However, during
Continue reading10 consumer trends that are shaping the business realm in 2021
The Covid-19 pandemic has reshaped the business realm and introduced changed patterns in consumers purchase in 2020 and 2021. Consumers
Continue readingImproved higher ratings result in excessive sale
Increased sales are correlated with higher ratings. Even if the change is slight in ratings from 4.2 to 4.4, it
Continue readingHome-stricken consumers are causing an upsurge in demand for Nestle Nespresso
Nestle’s Nespresso is highly demanded because consumers are enjoying home-brewed coffee due to the lockdown. E-commerce omnichannel presence is playing
Continue readingCompanies can play with flavours to boost snack sales
Mintel, a research firm, claims that 43% of consumers search for new flavours while 41% switch flavours rarely. Companies should
Continue readingThe food and beverage industry guarantees diversity in coming times
The food industry association (FMI) and Deloitte claimed that employees of 68% of companies are being trained on diversity to
Continue readingThe Estee lauder companies net sales up surged by 13%
The Estee lauder companies experienced an upsurge of 13% in their net sales as they posted estimated sales of $16.22
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