The Covid-19 pandemic has reshaped the business realm and introduced changed patterns in consumers purchase in 2020 and 2021. Consumers
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Improved higher ratings result in excessive sale
Increased sales are correlated with higher ratings. Even if the change is slight in ratings from 4.2 to 4.4, it
Continue reading10 technology-driven packaging solutions resulted from innovations in AI
Innovations in AI have reshaped the packaging industry. With less or zero human input, programmed AI would be able to
Continue readingHome-stricken consumers are causing an upsurge in demand for Nestle Nespresso
Nestle’s Nespresso is highly demanded because consumers are enjoying home-brewed coffee due to the lockdown. E-commerce omnichannel presence is playing
Continue readingCompanies can play with flavours to boost snack sales
Mintel, a research firm, claims that 43% of consumers search for new flavours while 41% switch flavours rarely. Companies should
Continue readingConsumer companies can abstain from three innovational traps using these solutions
CG companies need to make sure their products keep generating revenue after the year of their launch. The firms should
Continue readingDigital sampling of new products is the new norm in the beauty industry
Digital sampling is reshaping the beauty industry as sampling is a crucial step while purchasing beauty products. Due to the
Continue readingThe food and beverage industry guarantees diversity in coming times
The food industry association (FMI) and Deloitte claimed that employees of 68% of companies are being trained on diversity to
Continue readingThe Estee lauder companies net sales up surged by 13%
The Estee lauder companies experienced an upsurge of 13% in their net sales as they posted estimated sales of $16.22
Continue readingHow McDonald’s CEO Chris Kempczinski helped the brand recover from the pandemic woes
McDonald’s CEO Chris Kempczinski discussed the changes he made during the pandemic to help the brand stay relevant. The CEO
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