Starbucks has teamed up with Fila, a sportswear brand, to launch its street-style exclusive sports goods. This limited edition collection
Continue readingDay: September 9, 2021
Consumers prioritise Google as restaurant search engine, while fake reviews often mislead them
Research conducted by the Uberall company states that 69% of consumers opt for Google to explore local restaurants. However, during
Continue reading10 consumer trends that are shaping the business realm in 2021
The Covid-19 pandemic has reshaped the business realm and introduced changed patterns in consumers purchase in 2020 and 2021. Consumers
Continue readingImproved higher ratings result in excessive sale
Increased sales are correlated with higher ratings. Even if the change is slight in ratings from 4.2 to 4.4, it
Continue reading10 technology-driven packaging solutions resulted from innovations in AI
Innovations in AI have reshaped the packaging industry. With less or zero human input, programmed AI would be able to
Continue readingHome-stricken consumers are causing an upsurge in demand for Nestle Nespresso
Nestle’s Nespresso is highly demanded because consumers are enjoying home-brewed coffee due to the lockdown. E-commerce omnichannel presence is playing
Continue readingCompanies can play with flavours to boost snack sales
Mintel, a research firm, claims that 43% of consumers search for new flavours while 41% switch flavours rarely. Companies should
Continue readingVictoria’s Secret launched its retailer store on JD.com, an online retailer
Victoria’s Secret, one of America’s largest intimate clothing brands, has opened its flagship retail store on JD.com. This store aims
Continue readingConsumer companies can abstain from three innovational traps using these solutions
CG companies need to make sure their products keep generating revenue after the year of their launch. The firms should
Continue readingDigital sampling of new products is the new norm in the beauty industry
Digital sampling is reshaping the beauty industry as sampling is a crucial step while purchasing beauty products. Due to the
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